Best Examples of Welcome Emails for New Customers & Employees

We've all heard this maxim, “First impressions last”, so we are aware of how important it is to strike a good impression.

Showed up late for a job interview? That's a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression.

It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well. The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customers.

When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small.

Pro Tip: Use HubSpot's free email marketing software to easily create a high-quality welcome email sequence like the ones featured below.

Each example below showcases different tactics and strategies for engaging new email subscribers. Let's dive in.

The Components of an Impressive Welcome Email

One factor that really impacts the customer onboarding process is the welcome email. While there’s no one-size-fits-all format, there are several key components that can help your email stand out from the crowd and connect with your intended audience. These include:

1. Compelling Subject Lines

Making sure recipients actually open your emails is the first step in making a good impression. Subject lines are critical, so opt for short and straight-to-the-point subjects that state clearly what you’re sending, who it’s from, and why it matters to potential customers.

2. Content Recommendations

While the main purpose of welcome emails is to introduce your brand, it’s also critical to add value by providing the next steps for interested customers. A good place to start is by offering links to the great content on your website that will give your customers more context if they're curious about what you do and how you do it.

3. Custom Offers

Personalization can help your welcome emails stand out from the pack. By providing customized introductory, offers on products consumers may be wanted. By basing it on the information they’ve provided or data available to the public via social platforms, welcome emails can help drive ongoing interest.

4. Clear Opt-Out Options

It’s also important to provide a clear way out if users aren’t interested. Make sure all your welcome emails contain “unsubscribe” options that allow customers to select how much (or how little) contact they want from you going forward. If there’s one thing that sours a budding business relationship, it’s the incessant emails that aren’t easy to stop. Always give customers a way to opt out.

10 Examples of Standout Welcome Emails

So what does a great welcome email look like? We’ve collected some standout welcome message series examples that include getting started messages, thank you emails, and offer templates to help you with your customer onboarding process from start to finish — and make a great impression along the way.

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